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Information provided by Graham Welch & Associates
GWA is the Fastest-growing real estate company in Kansas City specializing in new-home development!
When
Tory Graham and Kent Welch started Graham Welch & Associates in
March 2004, they had a vision: to grow a real estate company that meets
the needs unique to new-home developments.
With that mission and
one development in western Wyandotte County, the pair set out to carve
a niche in Kansas City’s real estate industry.
Since the
company’s inception, Graham Welch & Associates now markets 22
new-home developments throughout the greater Kansas City area, and
maintains a staff of nearly 40 on-site real estate agents. Graham
attributes the growth to an understanding of the market.
“Our
attention to detail has been a great asset in helping the company
grows,” he said. “We also understand the selling process for a new
home, which is uniquely different than the process for a resale
property.”
Communities marketed by Graham Welch & Associates
include Eagle Creek Estates in Lenexa, Bristol Ridge in Lenexa, The
Timbers at Clear Creek in Lenexa, Brighton Farm in Lenexa, The Manor of
Quail Park in Olathe, Ashford Villas in Olathe, Lakeshore Estates in
Overland Park, Chapel Hill in Overland Park, The Colony at Canaan Lake
in Kansas City Kansas, Northridge at Piper Estates in Kansas City
Kansas, The Highlands at Piper in Kansas City Kansas, Delaware Ridge in
Kansas City Kansas, Delaware Highlands in Kansas City Kansas, Hillcrest
Manor in Shawnee, Cedar Springs in Bonner Springs, Cedar Ridge in
Bonner Springs, Cedar Lake Estates in Basehor, Timber Ridge Villas in
Merriam, South Trails in Louisburg, Parkway Oaks in Kansas City North,
, Fairfield Gardens in Kansas City North and Hills of Shannon in
Smithville. Additional communities are expected to be announced within
30 days.
“We believe in the branding of a development and using
that branding to make people more aware of it,” Graham said. “We want
prospective homeowners to remember the community, not just the real
estate company.”
Graham said a carefully designed assortment of
marketing materials helps achieve brand recognition for each community,
and includes television, print and radio advertisements, as well as
colorful, prominent signage located in and around the developments.
Each community also features a Web site with interactive plat maps,
photos, builder information, floor plans and more.
“Our aim is
to simplify the buying process,” Graham said. “Our Web sites provide
homebuyers the information they need to reach an informed decision when
selecting their new home.”
Several Graham Welch & Associates
marketing campaigns were recognized as MAME award-winners during the
Spring Homes 2006 Tour. Materials for three communities were entered,
and each development won at least two categories, Graham said.
As
Graham Welch & Associates continues to grow, opportunities are
available for builders, developers and agents to partner with what
Graham calls “the fastest-growing real estate company that specializes
in new-home development.”
“If you’re a real estate agent looking
for new opportunities, a builder looking for new communities in which
to build or a developer looking for a new marketing company, Graham
Welch & Associates can be all of these things,” Welch said.
Builders
have the opportunity to build homes priced from the $100,000s to more
than $2 million in both Kansas and Missouri. And because multiple
housing types are offered in several of the communities, builders can
enjoy creating a diverse and flexible array of floor plans designed to
appeal to a variety of homeowners.
A well-trained staff of
on-site agents works at each of the communities daily, assisting
prospective homeowners with the buying process and providing
information about available inventory and home sites.
“We’re
looking for agents who are interested in being involved with the
new-homes business,” Graham said. “Opportunities in several counties
are available, and as we add additional communities, the demand for
on-site staff will continue to increase.”
As the company
continues to evolve to meet the needs of today’s buyers, builders and
developers, Graham Welch & Associates also remains grounded by a
simple principle.
“It’s our constant desire to improve our
processes in every facet of what we do,” Graham said. “That’s one of
our principle beliefs, and it’s evident in all of the work that we do.”
With
that in mind, Graham-Welch and Associates has recently partnered with
Bigshot Interactive. “We choose to work with Bigshot because we were
impressed by their knowledge of web site design and their ability to
produce high quality graphic art,” Graham said.
“It
was important that we streamline our processes and have art design work
hand in hand with web site design.” “This will allow us to physically
handle the slightly overwhelming amount of production of ad and story
copy to numerous advertising outlets.” Graham continues.
The new
gwahomes.com is scheduled to be released March 15 2007. “Everyone at
Graham Welch & Associates is excited about our new and improved web
sites.” “It will be the talk of the industry”, Welch proudly says.
“2007
will prove to be an exciting year in the Kansas City real estate market
and Graham-Welch & Associates is in position to thrive by producing
real estate services unmatched by its competition,” Welch exclaims.
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